Protected: Q’ Straint
June 29, 2019
ESPN Radio 232
August 23, 2019Project Name: Meggalife.com
Type : Search Engine / Email and Social Platfrom
Date: 2017- 2018
- Visual Design
- Responsive design
- Frontend development
- Sitemap
- Personas
- Wireframes
- User Experience
Responsibilities:
About the Project
Meggalife is a social platform designed to allow users to set up a retirement fund and collect points that could be turned into money over time.
Meggalife offered several different applications such as a search engine, email, social networking, photo sharing, music streaming and videos all available for free for both Desktop, iOS and Android. Points were earned with daily online activities such as searches, likes, posting, chatting, streaming, sharing and time spent on the app.
Financial education was one of the key factors to introduce the younger generation to begin saving for retirement. By making saving and earning more like a game and integrated into daily activities our target audience already does, we hoped to takes steps in reversing a potential financial crisis.
Proposed Wireframes
Prototype
Our ultimate goal was to ensure that those who use the product (the meggalife search engine) would claim their points by creating a beanstalk account (solo 401k account). For simply visiting the site, the visitors could see 100 points already added and each search would give them more points. With the initial design we realized visitors were trying to set up accounts to claim their points but only getting so far into the sign up process and then abandoning.
We setup several focus groups to determine what the issue might be. One of the biggest problems was explaining what our product even was. An aspect that kept users engaged and interested was the retirement calculator. I decided to emphasize this feature while also rewording the copy to simplify. Encouraging engagement and action helped increase signups in the final quarter.
Personas
